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Thursday 4 August 2011

Ratings: Hamish and Andy take a small hit in second week

Last night Hamish and Andy's second episode on air pulled 1.069 million.

Yes, it's a sizeable difference between its first week audience of 1.456 million, but it is to be expected that a show loses audience from a hyped premiere to a second ep... or if you prefer, a show's premiere figures are usually inflated due to curious channel surfers, etc.

And of course the drop is not ideal, but at least it is not "panic stations" yet.

However, if the pair bring another average episode like last night's to the table next week, it will drop even further.

And next week is shaping as one of the show's last chances to convince the audience it is, or at least can be a funny, snappy show. Here's why:

  • If the episode is anything like last night's, ratings will drop below a million - time to panic?
  • Though it had stung competition in The Renovators (1.056 million), the reality show will not have MasterChef as a strong lead-in
  • There is very, very little resistance from the other networks; Seven's Law and Order: Los Angeles is a turkey (it pulled 633,000 last night) and the ABC's Crownies is not far behind (567,000).

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