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Thursday, 28 July 2011

Ratings: Hamish and Andy have a strong debut

Hamish and Andy's Gap Year premiered Thursday night on the Nine network, and viewers seem to like what they see... So far.

It rated 1,456,000, clearly winning its timeslot, with the nearest being Ten's The Renovators on 909,000 and Seven's Law and Order LA on 620,000.

Earlier in the week, I predicted, perhaps a little optimistically that they would rate 1.8-1.9 million. Clearly I underestimated the lower viewing figures on Thursday night- even the top show for the night, MasterChef only slightly above 1.5 million at 1,517,000.

I maintain that if they were on another night such as Monday or Tuesday, they would have rated higher.

Nine will be hoping there will be a strong retention rate from Week 1 to Week 2, and I'd suggest there will be. But anything over 1 million will be enough for the show to keep its timeslot for the next 9 episodes.

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